The Scarlet Letter Essays -- Literary Analysis, Hawthorne

In his novel The Scarlet Letter, Nathaniel Hawthorne traces the life of a young woman named Hester Prynne after she receives the shameful penalisation of wearing a scarlet letter A on her chest. Throughout the novel, the woods outside the Puritan town serves a place for the characters to reveal their square(a) selves away from the stringent Puritan lifestyle. The forest represents contradictory themes, creating a sanctuary for love and freedom, but also cultivating darkness and evil.Not only does the seclusion of the forest from society provide freedom to those who choose to perform evil deeds, but also protection to those searching for clarity and happiness. Hester finds comfort under the forests dense, imperfect canopy for it mirrors the moral wilderness in which she had so long been wandering (173). ivory also connects with nature, and similar to the brook in which she often plays, Pearl danced and sparkled and prattled airily along her own course (176). Pearl and Hester share an intimate conversation about the scarlet letter in the forest and Hester reveals that she is doomed...

William Blakes The Chimney Sweep and Songs of Innocence and Experience

William Blakes The Chimney Sweep and Songs of Innocence and ExperienceIn this essay I depart attempt to analyse, compare and contrast thepoems The Chimney Sweep from both(prenominal) Songs of Experience and Songsof Innocence which were both written by William Blake in 1790-92and 1789 respectively. These two poems were amalgamated in 1794 tocreate a mod collection called Songs of Innocence and Experience.I will be tone at what Blake says and hints at concerning the twocontrary states of the human soul in the two poems as well as lookingat the message Blake is trying to assume to the reader. As the poemsare written regarding the same subject, that is a chimney sweep, Iwill be looking at how they differ in their representations of chimneysweeps as well as looking at whether Blakes attitude towards them andhow they are treated varies or remains constant. I will besides look atthe many issues the poems raise and I will go beyond the obvious oneof child labour and the implications th is had on society at the time.Moving away from the issues that are raised by the two poems I willalso look at the literacy techniques Blake uses in both poems and howthey vary from poem to poem. Blake uses a considerable amount ofimagery in both poems and I will comment upon how he uses it toeffect.In the late eighteenth century, the world was changing fast and developingrapidly. The British Empire was at its all time peak in terms of sizeand domination Britain was also leading the Industrial Revolution andconsequently because of this and its huge empire exports and inparticular imports to Britain of precious minerals and materials fromtheir many colonies, was very high, which had the effect of allowingt... ...ect on them at an too soon age. Or if the belief is held that the child is a miniatureadult and so should be treated as such with emerge any specialconsiderations. heaven was seen as a reward for suffering hell on earth and thisbelief was perhaps used and encouraged to explo it the nave running(a)classes, who out of fear of retribution would not question this ideaas religion was a means of controlling the masses.Blake uses a range of techniques, such as imagery, to convey andexpress these states, I found his description of the boy in Experienceas A little black thing among the snow, particularly poignantreflecting the futility and cheapness of the lives of working classchildren. Blake wanted to highlight the plight of child labour andencourage people to recognise the inequalities of social class,imagery such as this undoubtedly achieves this.

Entrepreuer :: GCSE Business Marketing Coursework

EntrepreuerEntrepreneur, one who assumes the responsibility and the risk for a business operation with the expectation of making a profit, the entrepreneur generally decides on the product, acquires the facilities, and brings together the labor force, capital, and production materials. If the business succeeds, the entrepreneur reaps the reward of profits if it fails, he or she takes the loss. Entrepreneurial leadership is decisive to an individual and to a corporation?s success. Entrepreneurial firms are a major source of innovation and change. They create jobs, new tax revenues, and other transfers of money. At a time when U.S. productivity growth is lagging behind other countries, and when our large corporations are laying off workers and focusing on core businesses, entrepreneurial firms assume a more significant role They do what large companies are not doing The process itself consists of the set of activities necessary to identify an opportunity, develop a business concept, an d then manage and harvest the venture. As a process, it has applicability to organizations of all sizes and types. The entrepreneurship construct has three underlying dimensions innovativeness, or the development of novel or unique products, services or processes risk-taking, or willingness to pursue opportunities having a reasonable chance of costly failure and proactive ness, or an emphasis on pains and creativity in overcoming obstacles until the innovative concept is fully implemented.In 1953 the US government created an independent agency called the Small Business Administration. Its functions are to make loans to minor(ip) businesses unable to obtain financing from private sources on reasonable terms, to help small firms sell

Vonnegut versus Strindberg :: essays research papers

Kurt Vonnegut is one of the preeminent writers of the later half of the twentieth century. His whole kit and boodle are all windows to his mind, a literary psychoanalysis. The play Miss Julie, by August Strindberg, has two subordinates, a daughter and a servant, who are subject to eachothers authority. Julie is Jeans superior in terms of class, jean is julies superior in terms of morality, because Jean is a piece of music and Julie is a degenerate woman. These class differences structure approximately of both the plays actions. The plays are conservative in sentiment. They keep these superior and inferior positions in place and ultimately submits both characters to the total authority of the count. An uncountable number of causation reversals occurring along class and gender lines throughout the plays. The difference between Jean and Julie is central to their attraction. Whereas Julie expresses a proclivity to fall from her social position, Jean expresses an idle desire to climb up from his social position. Jean hopes to better his social status by sleeping with Julie, when he discovers that she is penniless, he abandons his plans. By sleeping with Jean, Julie degrades herself and places herself beneath Jeans level. The force out shifts again, however, when Julie reasserts her superior class, mocking Jeans name and family line. In Kurt Vonneguts Who am I This Time, Harry Nash is a shy hardware store employee. exactly whenever he takes a part in a local amateur theatre production, he becomes the part completely. Helene is new in town, a lonely internant shout company employee. On a whim, she auditions for and gets the part of Miss Julie. Before anyone realizes the problem, she falls madly in love with Jean not knowing what the real man is like. In both plays the people fall for each other, not knowing who they are really falling in love with.

THE NEW GENDER GAP Essay -- essays research papers

THE NEW GENDER GAPByThis article talks about the educational, environmental, and affectionate gap that has beencreated because girls are becoming a bigger part of the world today. It starts out by discussing a class of 2003 that had voted in their high school leaders. Everyone had voted in a male as senior class president. But after taking office, he quickly instructed all of the female members that he was the one craft all of the shots. Once the girls realized they out numbered the boys, they quickly impeached him and voted in a girl as class president. From the beginning of time women have been told they need to do their job, which was bearing children, taking care of the house as well as tending to their husband. That became an education base for teachers. Except this all changed when women took the place of their husband at work while they went off to war in World War I. A movement started to take place. Soon you started to slowly bump women working. Mothers, caregivers, and educators began to make girls see that the opportunities for growth was great, and all they had to do was grab it. With each achievement a woman made, others praised them. The drive for women to succeed only became so great that more fury has been put on females, which leave the male gender lacking. It is shown there are 133 girls getting their BAS for every deoxycytidine monophosphate boys, a number that is expected to grow to 142 women 100 men by the year 2010. While girls have better grades, are more thorough in th...

THE NEW GENDER GAP Essay -- essays research papers

THE NEW GENDER GAPByThis article talks about the educational, environ manpowertal, and social tornado that has beencreated because girls are becoming a bigger part of the world today. It starts out by discussing a class of 2003 that had voted in their high school leaders. Everyone had voted in a male as senior class president. But after taking office, he quickly instructed exclusively of the female members that he was the one calling all of the shots. Once the girls realized they out numbered the boys, they quickly impeached him and voted in a girl as class president. From the beginning of time women have been told they need to do their job, which was presence children, taking care of the house as well as tending to their husband. That became an education base for teachers. Except this all changed when women took the place of their husband at act while they went off to war in World War I. A movement started to take place. Soon you started to slowly see women working. Mothers, ca regivers, and educators began to make girls see that the opportunities for increment was great, and all they had to do was grab it. With each achievement a woman made, others praised them. The drive for women to succeed only became so great that more emphasis has been send on females, which leave the male gender lacking. It is shown there are 133 girls getting their BAS for every 100 boys, a number that is expected to grow to 142 women 100 men by the year 2010. While girls have better grades, are more thorough in th...

Racial Divide In America Health And Social Care Essay

The United States wellness assist system is considered missing when compared to other substantial states. The issues refering the quality of wellness attending raises polarized argument across the state, yet everyone agrees that on the whole, the U.S. wellness attention system is one of the better attention systems in the universe. contempt immense investing and changeless reforms, there is an overpowering organic structure of literature back uping racial disparity in the wellness attention system, especially amongst African-Americans. This paper explores the causes for the disparity in wellness attention that prevail against African-Americans.The surveies on wellness attention disparity portion common decision that African-Americans suffer from solemn wellness attention disadvantages. Research has anyhow shown that African Americans have high mortality and morbidity rates1. They experience hapless wellness runing from infant mortality and diabetes to cardiac disease, HIV/AIDS , and other unwellnesss. 2There are many factors lending to difference in the wellness attention quality among the races. One of the most unending and common documented factor is the socio- economical factor. It is good documented and recognized that disparity in socio-economic across racial and cultural groups correlatives to disparity in the wellness attention. 3 SES affects handiness to quality wellness attention and better populating criterion which leads to healthy diet. It besides affects instruction quality that has deduction for future development.A recent summary of 1991 to 2000 mortality informations concluded that, had mortality rates of African Americans been tantamount to that of Whites, over 880,000 deceases could hold been prevented.4 These 800,000 African americans died because of hapless wellness quality and carelessness on the supplier s side. In add-on, African American babies are two to three times more likely than white babies to hold low birth weight-a imp ortant index of baby mortality.5 Even after commanding economic factors, surveies show that African-Americans receive poorer quality intervention than their white opposite numbers with same insurance. So why are African Americans having hapless quality wellness attention? The reply to this inquiry encompasses an intricate organic structure of write up of racial discrimination, wellness attention construction & A policy and environmental factors that has put minorities wellness at a disadvantage.In the yesteryear, a turning figure of research relied on socio- economic position factor to explicate the racial disparity. In recent old ages, racial mischiefs are good recognized and documented to explicate the difference in wellness quality. In fact, in the most recent study by Institute of Medicine ( IOM ) , they found strong grounds that racial prejudice, favoritism, pigeonholing, and clinical uncertainness besides play a function. 6In the book Health Care disparity in the United States by Donald Barr, he concludes that unconscious prejudice is the chief cause of disparity in the wellness care7. Dr Barr exerts that most doctors carry unconscious prejudice when they treat patients of differing cultural or racial background. Experimental surveies besides confirm that doctors can keep negative beliefs about their minority patients. The negative stereotypes in bend affect the type of intervention or prescription offered to them. indeed the difference in intervention and lack in wellness among African Americans is largely due to their doctor s bias.8 These prejudices stem from race as a societal building that existed from long ago and continues to make so.The difference in wellness attention intervention based on race roots from U.S. history of racism based on negative stereotyping that plagued the state for decennaries. The unconscious racial prejudice held by doctors entirely can non account for the disparity. The construction of wellness attention system, a nd policies in which the attention is provided, besides contribute to the inequality of wellness attention. For illustration, quality of wellness attention resources depends on the vicinity in which wellness centre is located. some(prenominal) black vicinities are extremely segregated from white communities. In such countries, doctors have greater troubles accessing high-quality specializers, diagnostic imagination, and non-emergency admittance of their patients to the infirmary, than doctors who serve preponderantly non-minority patients.9The other number of race is its deduction on the individual. Person s racial individuality can do them to be prone to certain diseases like bosom diseases, higher blood force per unit area due to emphasize, and favoritism subjected to them. There is a figure of research that really supports this. In fact Dr. Arline Geronimus of University of Michigan proposed the weathering hypothesis, which states that Afro-american experience early wellness impairment as a effect of the cumulative impact of perennial experience with societal or economic harshness and political marginalization.10From 1990, the racial disparity drew serious attending from outside organic structures like United Nations and World Health attention organization.11 Ever since so these outside organic structures have been pressing U.S. authorities to take actions. There has been dowry done to document the disparities and implicate policies to diminish the spread. In certain countries, wellness attention for African Americans seem to better, yet from a bigger position the quality of wellness attention seems to increase small or no limiting at all.For case, among African Americans, decease rates from bosom disease were 10 % lower than in White persons in 1980, but 30 % higher in 200012. Cancer is the second-leading cause of decease in the United States and African-Americans have moved from holding a decease rate from malignant neoplastic disease downstairs that for Whites in1950 to a rate 30 % higher than for Whites in 200013.Such statistics calls for serious argument, it is sad to see widening racial disparity of wellness attention in a state that has the highest Gross Domestic Product ( GDP ) . Studies point to new ways to incorporate racial determiners as cardinal factors to better the wellness attention for minorities. Dr. Barr in his decision calls for an addition in minorities in the wellness attention professionals. The racial disparity in wellness attention is a progeny of interaction of race with socio-economic factor, wellness attention construction, environmental conditions and biass. Merely as racial biass still pertain in today s universe, the institutional racism in wellness attention besides pertains.The racial disparity in the United States is a serious issue that requires betterment and governmental attending. There has been lot done to bridge the spread, yet really small has improved. This issue requires calls for d ifferent professionals to work together.End NotesKaplan, H Roy. The Myth of Post-Racial America. Old line state Rowman & A Littlefield Education, 2011.Kahng, Sang Kyoung. Can Racial Disparity in Health between Black and White Americans Be Attributed to Racial Disparities in Body Weight and Socio economic Status? Health & A SocialWork, November 2010, 257-66.Kahng, Sang Kyoung 2S.H. Woolf et al. , The wellness impact of deciding racial disparities An analysis of US mortality informations , Public Health 2078, 2078-81 ( 2004 ) . mount up on Health accomplishment Policy Unequal intervention Confronting Racial and cultural disparities in Health Care, Consensus Report, March 20, 2003.Board on Health Science Policy 4Barr, Donald, A. Health Disparities in the United States Social Class, Race, Ethnicity, and Health. Old line state The Johns Hopkins University Press.2008.Barr, Donald, A. 7Dolores Acevedo-Garcia et al. , Unequal Health Outcomes in the United States , A Report to the U .N. Committee on the Elimination of Racial Discrimination, January 2008.Arline T. Geronimus, ScD, Margaret Hicken, MPH, Danya Keene, MAT, and John Bound, PhD, Weathering and Age Patterns of Allostatic Load Scores Among Blacks and Whites in the United States , American Journal of Public Health, may 2006, Vol 96, No. 5Kim, E Annice, Kumanyika Shiriki, Igweatu Daniel, and Kim, Son-Ho. Coverage and Framing of Racial and Ethnic Health Disparities in US Newspapers, 1996-2005. American Journal of Public Health, Supplement 2010, 224-31Airhihenbuwa, O. Collins, & A Liburd, Leandris. Eliminating Health Disparities in the African American Population The Interface of Culture, Gender, and Power Health Education & A Behavior, August 2006, 488-501Airhihenbuwa, O. Collins, & A Liburd, Leandris 12

Pizza Hut Marketing Brief Essay

As a matter of fact, we argon rooted in family? liter bothy. Two br early(a)s, mom, and $600 turned into the recipe for the orbs largest pizza pie pie pie company in 1958, when a family friend with the idea of easying a pizza parlor approached the cardinal college-age brothers in Kansas. The supposition was relatively stark naked at the time, and the brothers quickly saw the po cristaltial of this revolutionary enterprise. Borrowing $600 from their spawn, they purchased second-hand equipment and rented a weeny building on a busy intersection in Wichita, Kansas.The result of their efforts was the showtime pizza field hut and the formation for what would become the largest and most successful pizza eating place in the world. How far pizza pie field hut came to be pizza Hut franchisees exemplify the entrepreneurial spirit, which launched our system back in 1958. Through interest and initiative, the pizza pie Hut system was able to develop impudently territories in th e coupled States and overseas. Today, franchisees and joint-venture partnerships account for more than half of the pizza pie Hut systems total units.Our development on the international see is a good indication of the proceeds that has characterized our system. Following the opening of the first international restaurant in Canada in 1968, pizza pie Hut restaurants quickly appe bed in Mexico, southeastward America, Australia, Europe, the Far East and Africa. Today, pizza Hut operates in more than 100 countries and territories end-to-end the world. How they do their best Family ties. Another important step in our growth came in 1977 when pizza Hut was acquired by one of the true giants of international condescension PepsiCo, Inc.As part of the PepsiCo corporate family, pizza pie Hut shargond its leaders position with such fine results as Pepsi-Cola brand soft drinks and Frito-Lay brand snack aliments. In October 1997, PepsiCo spun off the restaurant businesses ( pizza pie H ut, KFC and Taco Bell), and Tricon was founded. May 16, 2002, Tricon officially became YUM Brands with the increment of two new(a) brands, keen-sighted John Silvers and A&W. YUM Brands is now the parent company of pizza pie Hut, Taco Bell, KFC, A&W and Long John Silvers and is the worlds largest restaurant company with more than 34,000 restaurants in more than 100 countries and territories.How theyve earned their reputation During the past quaternary decades weve built a reputation for excellence that has earned us the respect of consumers and industry experts alike. Building a leading pizza company has required tenacious innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized our business through more than four decades of success. Through the strength of our heritage, our culture, our concourse and franchisees, we look forward to even more success in the decades ahead. Welcom e to Pizza Hut PhilippinesPhilippine Pizza Inc. , the franchise owner and operator of Pizza Hut, has 138 restaurants and still growing, here in the Philippines since it began in 1984. Its locations are strategically rigid from Baguio to Mindanao & are now the countrys most popular pizza restaurant, with its dine-in restaurants, voice communication units and express counters. For the more discerning food enthusiast, theres Pizza Hut Bistro. A breakthrough concept in dining, Pizza Hut Bistro concept offers the best of casual dining, giving you the chance to enjoy the best Italian-Ameri onlyt end, along with classy ambience and first class service.Today, Pizza Hut serves over a million pizzas a day in more than 12,689 restaurants in 88 countries making it the No. 1 pizza brand in the world. In the Philippines, Pizza Hut began in 1984. It is now the countrys most popular pizza chain serving Metro Manila and surrounding provinces, as salubrious as Visayas and Mindanao with its Dine- In Restaurants, Deli real Units and Express Counters. The Home of cooking pan Pizza has indeed come a long way. It is still delighting millions of customers with pizza that is like no other no wonder its the worlds favorite.So why dont you take home to your loved ones one of our world-famous pizzas today? trance & Mission Integrity is their Core comfort At Pizza Hut, our culture reflects our values. This includes a shared vision of who we are and where were headed. And it encompasses everything from the way we treat our customers to how we pass over with our competitors. One of the most important values within the Pizza Hut culture is integrity. Our lot are committed to providing uncompromising quality and to providing service that is personal.In fact, our people strive each day to provide what we call customer mania. We want to give the kind of service that leave behind exonerate our customers tell stories to their family and friends approximately Pizza Hut. Our commitme nt to integrity extends to the role we play in the communities we serve. Wanting to instill a lifelong love of reading in children, we created the BOOK IT guinea pig Reading Incentive Program in 1984. This curious course of instruction awards a complimentary Personal Pan Pizza and special recognition to elementary trail children who achieve set reading goals.Former U. S. Secretary of Education Richard W. Riley cited BOOK IT as the model for corporate/education partnership. Today, 65% of public, private and parochial schools physical exercise BOOK IT in more than 910,000 classrooms. In 2005, more than 22 million children in the U. S. were enrolled in BOOK IT . Our integrity is also exemplified by how we treat our employees. We give heavily in our people through skills training and caution development. We encourage them to think unconventionally, to take prudent risks to achieve results.And we provide an informal environment with open communication to give them the freedom t o make contributions on their own initiative. This is a part of our culture we value highly. We call it ownership. Its the feeling that comes from knowing you can affect the companys direction through your expertise, innovative ideas and hard work. And because we give our employees a stake in the companys success, they take on the kinds of challenges people in other businesses only dream of. Core CompetencyFor me, Pizza Huts Core Competency is their very own unique recipe of their pizza. Frank and Dan Carneys secret of success is that Pizza Hut pizzas are make with fresh dough baked occasional and smothered with our very own Pizza Hut special tomato sauce, tender meat toppings, crunchy vegetables and a double layer of 100% pure merchandise Mozzarella cheese. The reason underside Pizza Huts success all over the world is its steadfast belief and uncompromising drive in providing customers the best in name of harvest-tide quality, service, cleanliness and value.Service is an atti tude in Pizza Hut. Crew members are trained to make customers feel appreciated. Customers are treated with courtesy, attentiveness, respect, and enthusiasm. Cleanliness is a must in Pizza Hut as much as giving customers the best value for their money. Product Range The most commonly sold food at the restaurants is the Pan Pizza, which usually comes in four disparate sizes including Personal Pan (which is an individual serving), Small, Medium and Large, although most stores have done away with the small size.They come in a variety show of toppings, including specialty styles, which consists of Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Double Cheeseburger, Supreme, and superior Supreme, which is Pizza Huts most pricy pizza. Pan Pizza has a thicker crust than most other commercial-gradely available pizzas. Unlike most of Pizza Huts competitors (such as eye masks deep dish or Papa Johns Perfect Pan), Pizza Hut does not charge extra for its pan pizza, pull up in Poland.In addition to the Pan Pizza they sell garlic cheese wampum, which was the idea of a thousand Rapids, Minnesota employee named Mark Bondhus in 1979, Pizza Hut also sells Stuffed crust (with the outermost edge wrapped around a coil of mozzarella cheese) Hand-Tossed (which is more like traditional pizzeria crusts) Thin N Crispy (a thin and crispy dough which was the original crust) Bigfoot, which is a two-foot by one-foot square cut pizza and the Dippin Strips pizza, which is similar to a Sicilian pizza but is cut into small strips that can be dipped into a number of sauces.Another is the Edge pizza, where the pizza is baked with no puffy crust, and the toppings reach some to the edge of the pie. Pizza Hut experiments with new products frequently. Less successful ones have been discontinued. These include Chicago Dish Pizza and Sicilian pizza the Sicilian Pizza make a 2006 comeback as the Lasagna Pizza. Other products Pizza Hut has offered are the Pzone, Pizza Huts stocha stic variable of the calzone the Cheesy Bites, similar to the Stuffed Crust except the crust has been divided into bite-sized pieces that can be pulled apart and the Insider, where a layer of cheese is in between two layers of dough.Pizza Hut also has a number of side dishes including bread sticks, cheese sticks, cinnamon sticks, mozzarella sticks, onion rings, hot and mild chickenhearted wings, boneless wings, chicken munchers, jalapeno poppers, and garlic bread. Depending on the individual restaurant size, Pizza Huts also may offer pasta dinners such as Spaghetti and Cavatini a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels). They practically come with a side of garlic bread.Some Pizza Huts also serve lunch and dinner buffets with numerous types of pizza, breadsticks and pastas, as well as a salad bar. A new, upscale concept was unveiled in 2005, called Pizza Hut Italian Bistro. Unveiled at fifty locations nation commodious, the Bistro is similar to a trad itional Pizza Hut, except that new pasta dishes are offered, such as penne pasta, chicken pomodoro, toasted sandwiches and other foods. Instead of black, white, and red, Bistro locations feature a burgundy and tan motif. Pizza Hut Bistros still serve the chains traditional pizzas and sides as well.Key Officers PIZZA HUT MANAGEMENT STRUCTURE SUPPORT MANAGER The Support handler is part of the management aggroup up and will help run our business by either managing shifts or working as a key team member. The key skills required for this role include flexibility, communication, leadership, teamwork and customer service. DEPUTY DESIGNATE MANAGER This is the role in which most new recruits kick off their management careers with us. After completing your initial training, you will take responsibility for key areas of the business, assisting the management on a day-to-day solid ground.We will look to you to get intricate in customer service, team training and development and business t akes. DEPUTY MANAGER The Deputy Manager works as part of the management team to ensure that the restaurant operates effectively, standing sales and profit targets and quality standards. The role is also to assist the manager in ensuring that all the team is recruited and trained to meet all quality and product standards. The Deputy Manager will take responsibility for the restaurant on the shifts that they run and will assist the manager on financial reporting and analysis of the business. RESTAURANT GENERAL MANAGER.The Restaurant General Manager has a responsibility for the running of the restaurant, managing the business as if it were their own managing the financial side, product ordering, production, quality monitoring, customer service and training and development of staff. Restaurant General Managers can progress on to become Area Managers who manage ten restaurants or more. They can also work on secondments at the Restaurant Support Centre in IT, Training, Marketing and Hu man Resources. Pizza Hut is committed to recruiting and developing the very best people. We have a strong track record of developing our very best people at every level.In fact all our Managers and half our Area Managers started working for us as trainees. We promote on merit and ability and have an excellent training program to assist in people development. The Training & Development police squad This team aims to accompaniment and develop team members to their fullest potential, using various programmes such as the adept training programme, as well as the Developing Champions training programme for all levels of restaurant management. In addition we invest heavily in the further development of our management population through core and fast track management development programmes and specific technical training.The Recruitment Team The Recruitment Team is split into two separate teams, one recruiting for management positions within the restaurants and the other recruiting for p ositions within the Restaurant Support Centre. Both teams work to recruit the right people into the right positions. The Compensation & Benefits Team This team aims to provide all Pizza Hut (UK) employees with a comprehensive and competitive benefits package, including fair pay, bonus, health care and pension.The team also works to produce HR policies and procedures, which are in line with UK legislation and manages the employment tribunal process, as well as managing HR information. The HR Operations Team This is dedicated generalist HR concomitant for the Managers and Team Members working in the restaurants. This team is separated by regions, and aims to support our employees through work force planning, district compensation and benefits, employee relations, welfare advice and the further development of Customer Mania. The Organisational Development and Communications TeamThis team focuses on business communication, organisational development and change. It also aims to support and develop team members to their fullest potential within our Restaurant Support Centre. 2. ) The Product Brand and Logo *Different Pizza Hut Product Logos* Stuffed Crust Pizza ? Launched 1995 The commercial for the Garlic, Herb and Cheese Stuffed Crust Pizza started with Jonathan Ross and Caprice. 135 pizzas were needed to shoot the ad, as fresh pizzas were bought onto the set every 5 minutes. Sicilian Pizza ? Launched 1997 The then Chelsea supremo Ruud Gullit was the big name star to feature in an hilarious Pizza Hut ad.The ad promoted Pizza Huts arresting Sicilian pizza ? the first pizza with corners. It only took 7 takes before Ruud was delivering his lines to perfection. It certainly compared favourably with Gareth Southgate, who took 27 takes for just one scene Grand Pan Pizza ? Launched 1998 Pizza Hut reunited the classic comedy duo ? The Two Ronnies in an amusing ad lawsuit to mark the relaunch of Grand Pan. Ronnie Corbett is seen in the ad devouring a giant pizza, which measured 5 feet in diameter and had to be carried on set by 3 members of the film crew.Over the 5 days it took to shoot the commercial, 6 team members cooked an astonishing 550 Grand Pan pizzas. The Italian ? Launched 1999 In 1999 Pizza Hut launched a new thinner, lighter pizza in the traditional style. Soon it was accounting for 1 in every 4 Pizza Hut pizzas sold. The advertising campaign featured a chef gaining inlet for the thin pizzas from flattened objects ranging from hats to flying saucers. The Edge ? Launched 2000 In 2000 Pizza Hut took consumers to The Edge with a new pizza which had no crust and loads of toppings all the way to the edge.The advertising captured excitement of the pizza and the unique cut with 16 pieces, which makes it great for sharing. Twisted Crust ? Launched 2001 Twisted Crust is a favourite with a seasoned twisted crust that can be ripped and then dipped into 2 delicious sauces. Pizza Hut invested over ? 3m in a multi media campaign to support the new pizza with advertising on TV, Radio, Outdoors and Print. The quadruplet ? Launched 2002 In May 2002 Pizza Hut launched the first UK developed new product.The Quad is four delicious pizzas in one, so when you cant decide?have them all Pizza Hut invested ? 3. 5m in a multi media campaign to support the new pizza with advertising on TV that featured the infamous Pop Idol Judges. The Big unused Yorker ?Launched 2004 Pizza Hut launches its BIGGEST ever pizza At the BIG value price of just ? 9. 99 its a staggering 50% bigger than a large Pizza Hut pizza making it the hottest and widest import since J-Lo first hit the UK shores. 4forALL ? Launched 2005 The 4forALL is 4 delicious square pizzas, individually topped with Pepperoni, Chicken Supreme, Vegetable Supreme and Margherita.It is the perfect product for Pizza Hut as it offers great tasting combinations of toppings to share and engages our customers in an exciting and interactive way. The Dipper ? Launched 2006 The Pizza Hut Dipper is the perfect pizza for sharing, with sixteen pieces which you can dunk, dip, dab and dollop into a selection of delicious dips including BBQ, Sour Cream and Sweet Chilli. Only suitable for people who are deeply dippy slightly pizza Cheesy Bites ? Launched 2006 Calling all small kids, big kids, Mums, Dads, sisters and brothers to RIP, POP and SHARE the fun with Pizza Huts freshst invention ?the new Cheesy Bites pizza.Heralded as Pizza Huts most innovative pizza EVER, Cheesy Bites is perfect for popping with 28 delicious meretricious filled bites coated with yummy garlic butter. Production Process A key part of Pizza Huts success has come from product innovation. The New Product Development Team runs focus groups with customers to generate ideas for new products. These ideas are then turned into concepts that are then put in front of a customer panel to see how exciting they are. The best concepts are then transformed into actual products ready to be tested by customers.If a produc t proves popular then it will bowel movement into the next stage of the marketing process. The Retail Marketing Team is responsible for creating sensation and bringing the new product to life. Marketing agencies are asked to develop creative ideas for advertising, in store point of sale material, leaflets and online promotion. The Retail Marketing Team are responsible for creating awareness and bringing the new product to life. Marketing agencies are asked to develop creative ideas for advertising, in store point of sale material, leaflets and online promotion.A lot happens behind the scenes to make sure that we achieve another of our values, executional excellence. The Finance team investigates the financial implications the Operations team check that the idea will work in practice publish Chain source the ingredients or kitchen equipment and the HR team conduct training programmes for the teams in store. Pizza Hut adopts a truly integrated approach. Ingredients or Features ?Piz za Hut bought over 8,500 tonnes of cheese ? enough cheese to cover the surface of four football pitches ?Pizza Hut served 50 million slices of garlic bread ?using approximately 12,500,000 cloves of garlic. ?Pizza Hut uses the equivalent of 525 million pounds of Portuguese tomatoes each year and more than 700 million pounds of pepperoni per year to make its pizzas. ?The cheese found in Pizza Huts Stuffed Crust pizza is imported from Wales. ?Pizza Hut pizzas are made with fresh dough baked daily and smothered with our very own Pizza Hut special tomato sauce, tender meat toppings, crunchy vegetables and a double layer of 100% pure imported Mozzarella cheese. ?Pizza can be part of a well-balanced meal.Ingredients in our pizzas include protein, complex carbohydrates, Vitamin A and calcium. And, depending on the toppings you choose, our pizzas have items from all of the four major(ip) food groups meat, dairy, fruits and vegetables, and grains Benefits or Advantages ?Their pizzas have Vit amin A and calcium. ?It is now more than just a pizza place. ? It offers a unique casual dining experience that is different from the usual fast-food environment. ?The casual dining restaurant now has an expanded pizza menu, appetizers such as ribs and a new line of desserts, soup options, smoothies, a variety of pasta dishes and a whole lot more.Veering away from plastic and tiles typical of fast-food joints of old, Pizza Hut now has a very classy, casual-dining feel with sleek down wooden furniture, warm, ambient lighting, and a touch of whimsy dominating the whole interior. With the new ambience come more customer interaction and service that is made doubly fast and extra friendly. Packaging Their Pizza Boxes and other products have been packed in a unique and modern style of packaging. Price/ Value Pizza Hut Company offers an affordable price that meets the customers expectations to the product. Place or Distribution PROPERTY.The role of the property department is to ensure tha t our growth strategy is effect via ? Re-imaging current restaurants to keep them contemporary and appealing for both current and new customers. ?Developing new restaurants. These are some key criteria for the site of a new restaurant 1. It should be in an out of centre location on a retail or leisure park with good parking and accessibility. 2. The dwell mix of the park must be of good quality with the ability to draw from a wide area. 3. Ideally there should be a wide range of users giving both a day and night time activity to the area. 4.The catchment area is of a specified minimum size and within a given drive time to the site. 5. There is good visibility both to the passing traffic and users of the park and corresponding good access to the unit. 6. The park will remain the major draw within its catchment area both now and in the future. 7. There is the opportunity to build a freestanding unit of Pizza Huts standard external design. 8. The unit can be standard size, built in l ine with our standard specification. 9. Ideally there is a 25-year lease with the opportunity for periodic rent reviews and exclusivity of pizza sales on the park.Pizza Hut International Places of Distribution *Pizza Hut restaurants are located throughout the world. Like many international chain restaurants, Pizza Hut locations outside of the United States and Canada offer different menu choices based on food traditions of the local culture. )Andorra, Bangladesh, Bulgaria, China, Hong Kong, Costa Rica, Egypt, Germany, Greece, India, Israel, Japan, Luxembourg, Malaysia, Netherlands, New Zealand, Pakistan, Philippines, Romania, Russia, Serbia, Singapore, Mexico, Spain, Sri Lanka, UK & Ireland) Promotion History ?(more information are explained in Brand & Logo Category) ?Old in-restaurant ad for Pizza Huts Pan Pizza ? Pizza Hut ad with the Muppets ? Pizza Hut Dippin Strips ad ?Pizza Huts main advertising slogan is realize round the good stuff. Pizza Hut does not have an official inter national mascot, but at one time, there were commercials in the United States called The Pizza Head Show. The ads featured a slice of pizza with a face made out of toppings called Pizza Head. In Australia during the Mid to late 1990s, the advertising mascot was a spoken communication boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase Heres a tip, be good to your mother. ?In 1994, Donald Trump and ex-wife Ivana Trump starred in a commercial. The ending of the commercial showed Ivana Trump asking for the last slice, to which Donald replied, Actually dear, youre only authorise to half, a play on the couples recent divorce. ?In 1995, Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. Rush Limbaugh also starred in a Pizza Hut commercial the same year. ?In 1997, former Soviet Union president Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives.In recent yea rs, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon cumulus and Murray Walker. Recent commercials have Queen Latifah providing the voiceover. Also in 1997, Pizza Hut, reunited greatest of all time boxer Muhamad Ali with trainer Angelo Dundee in a sentimental made for Super Bowl commercial. ?Talk show host, Jonathan Ross, co-starred in an ad with American model, Caprice Bourret. They were used to advertise the stuffed crust pizza, with Jonathan Ross saying Stuffed Cwust, to which is a play on Jonathans pronunciation of Rs.Another UK ad shows British Formula One driver Damon Hill visit a Pizza Hut restaurant and order a pizza, with famous F1 commentator Murray Walker visiting with him, and narrating as though it was a Formula One race. As Hill is about to end his meal, Walker, in a play on Hills 1994 & 1995 seasons, shouts And Hill finishes second, again at which Hill grabs Walker by his shirt and shakes him angrily, Walker procla iming, in his usual tones, Hes lost it Hes out of control ?The 1990 NES game Teenage Mutant Ninja Turtles II The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising and pizza that would refill the characters life. ?Pizza Hut sponsored the first infinite pizza delivery in 2001, and paid for their logo to appear on a Russian Proton rocket in 2000. 12 ? In Australia, 2006 saw the introduction of a mascot in Pizza Huts advertising Pizza Mutt, a small dog who delivers pizzas. ?Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the consumer.Utilizing mobile phone SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their MySpace Ted campaign, which took advantage of the popularity of social networking, and the burgeonin g user-submission marketing movement via their Vice President of Pizza contest. Historical Sales (Arranged from Recent) 2006- Whitbread sells their share of the joint venture to YumBrands Inc. Pizza Hut UK Ltd is now 100% owned by Yum Cheesy Bites is launched 697 restaurants now in the UK 154 stores are franchise owned by 61 franchisees. 2005- The 4forALL is launched. Over 600 restaurants now open in the UK. 70 of them are Franchise units 2004- Pizza Hut launches The Big New Yorker 2003- 500 restaurants are now open throughout the UK, employing over 20,000 people. 2002- Tricon Global becomes YUM Brands Inc. The Quad Pizza is launched in the UK. Pizza Hut opens its 500th restaurant. A & W and Long John Silvers join the Yum brand.2001- Pizza Hut begins a franchising programme with its delivery stores 2000- Pizza Hut introduces The Edge, a thin pizza with toppings all the way round the edge 1999- Pizza Hut has over 400 restaurants, employing 14000 people. The Italian Pizza is launched in the UK 1998- Pan Pizza is relaunched as Grand Pan in the UK 1997- PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants is born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. The Sicilian Pizza is launched in the UK.There are 277 restaurants and 100 delivery stores in the UK 1995- Stuffed Crust is launched in the UK 1994- 10,000 Pizza Huts are open world-wide 1993- There are 300 restaurants and delivery stores in the UK 1992- There are 9000 restaurants in 84 countries 1990- Pizza Hut reaches Russia. In the UK there are now 200 restaurants 1989- The first restaurant is reborn into a Restaurant Based Delivery store 1988- The UKs first delivery unit opens in Kingsbury, London 1987- An average of one restaurant opened each week in the UK 1986- 100 restaurants in the UK and 5000 world wide.1984- 50 restaurants so far in the UK 1982- UK joint venture commences between PepsiCo and Whitbread 198 0- Pan Pizza Introduced 1977- PepsiCo buys Pizza Hut 1973- Pizza Hut goes international with restaurants in Japan, Canada & England. The first UK Pizza Hut opens in Islington, London 1972- 1000 restaurants are open throughout the USA 1958- Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas Seasonality Pizza Hut pizzas are made for all seasons. However, minor products can be categorized seasoning. 3. ) The Market Market Demographics & Market Psychographics.(Age, Sex, SEC, Geography, Civil Status, Educational Attainment, Occupation) & ( Mindset, Outlook, Lifestyle, Influences, Media Habits, Consumption Behavior) The role of marketing within Pizza Hut is to ensure that the needs of customers are met whilst ensuring that the business makes money Pizza Hut has a broad range of customers, as pizza is extremely popular to a wide variety of people. The first task is to understand our consumers by living our first value of customer mania. We invest considerable resources in res earching who our customers are and their needs.For our Full Service Restaurants our primary customer segment is families with the need for a special place to share those little everyday moments. For the Home Delivery Service the primary customers are teens and young adults who want convenience. We also conduct market research to find out what our customers think of the brand, whether they remember the advertising and what their dining experiences have been like. Having identified what the customer needs and wants are from our brand, the Marketing team is responsible for developing new products and new promotions to satisfy these needs and increase sales and profitability. 4.)The Industry Competitors Finance, Market Shares and Comparative Pricing In support of our business goals, the Pizza Hut Finance function is split into three teams Control, Planning and SCM. The overall role of Financial Control is to ensure that our financial statements are accurate and reflect a true and fair view of our business performance. It ensures that all transactions entered into by Pizza Hut are fittingly recorded. It also has the responsibility to ensure that our assets are protected, through appropriate controls and processes. Within Financial Control, we have teams that are responsible for the following ?Preparing and reporting accurate entropy to senior management, Yum and Statutory Bodies ? Supporting the expansion programmes of the Franchising and Business Development teams. ?Analysing variances from Plan and Forecasts to facilitate and influence decision-making. ?Paying over 18,500 employees on a weekly basis and 15,000 employees every four weeks, ensuring the related tax and statutory responsibilities are discharged. ?Paying suppliers who supply food, drink and the services that we need to run our restaurants. ?Treasury and Tax management. ? damages and Estates management. ?Loss Prevention.We also have specialised tax expertise to ensure that our Corporation, VAT, PAYE , NI and all relevant tax liabilities to the government is calculated properly. Plannings role is to ensure that our underlying business performance is analysed and understood, that our business and units have suitably stretching performance targets and that our continual drive to improve our business pass on is well on track. Structurally, Planning is split into three teams 1. Business Planning, who manage the total business and individual unit budgeting process, as well as providing commercial analytical support for our operations.2. Sales & Marketing Planning, who ensure that Marketing initiatives are rigourously evaluated and aligned with our strategic and financial goals. 3. Capital Planning, where our focus on returns is displayed through control of investment processes. SCM is responsible for procurement for food and non-food items and managing the logistics of delivering products from suppliers to the outlets. More specifically this involves Supply chain strategy developme nt for both short and long term provider development for both existing and new products. Negotiating and managing contracts for food suppliers as well as services Working on cost reduction projects in connexion with QA and operations Negotiate and manage distribution contracts and ensure contract delivery performance to outlets remain at certain standards Support strategic initiatives and cross available projects like new product launches, promotion management Control, Planning and SCM team members spend much of their time helping other team members in Pizza Hut and in turn are sought out to add commercial and financial advice to the business as we work together in achieving our business goals.

Social Effects of Alzheimer’s

What Are the Social Effects of Alzheimers malady? The growing epidemic of Alzheimers Disease plagues more than 4 million people nationwide, fit to the National Institute for Aging. The social and financial costs associated with Alzheimers Disease be on the rise with no relief in sight. Alzheimers Disease (AD), is the to the highest degree common form of Dementia. It is an irreversible disease that destroys the brain over a period of time. AD is equivalent to child development in reverse. Scientists be in possession of found that AD patients share the abnormal processing and degradation of the beta-amyloid precursor protein.Scientists have noted that there are 2 changes in the brain cells. That is brass and tangles. Plaques are made up of a sticky protein called beta amyloid, which builds up into small, sticky clumps in the cortex of the brain, intermingled with the functioning nerve cells. Tangles are made up of tau molecules, which normally form tiny tubes that support the str ucture of the brain cell. In Alzheimers patients, the molecules change shape so that the tubes collapse, causing the cell to shrink and die. It is thus far unknown how these changes occur.Alois Alzheimer first identified this disease in 1907. Generally, a person can develop this disease anywhere from 2 to 20 years later the first warning signs appear. Both men and women can become effected by AD. The older person is more likely to have it than the younger person. antiquated inherited forms of AD much(prenominal) as Familal AD, can develop in individuals as early as their 30s and 40s. Most people develop it between the ages of 65 and 75 years old. AD has no single cause, but in the last 15 years, scientists have found several risk factors that addition atomic number 53s likelihood in developing the disease.One of the main risk factors is increasing age. According to the Multi-Institutional Research in Alzheimers Genetic Epidemiology (MIRAGE) project base at Boston University S chool of Medicine shows that at all ages a womens risk of the disease is somewhat higher than mens. Scientists also cerebrate genetic predisposition plays a power to some degree. Based upon the MIRAGE projects findings, it was found that people whos both parents had AD had 1. 5 measure the risk of people with skilful one affected parent and 5 times the risk of people with 2 unaffected parents.It was also found that most people with one affected parent do not develop AD themselves. Scientists have also found that genetic mutations on chromosomes 1, 14, 12 and 21greatly increase the risk of this disease in some families. Specifically chromosome 21 cause AD in people with master syndrome. A gene on chromosomes 12 and 19 play a significant role in late on-set AD, the most common type of AD. Scientists believe that ethnicity and environmental factors play a role in the development in this disease.It has also been founded that high fat/low fiber diets have been linked to increase the risk of AD, as well as strokes, heart disease, hypertension and diabetes. It is believed that regular, moderate exercise also helps to prevent AD too. In 1998, AD researchers Erasmus University in Rotterdam found that women smokers are 2 times as likely to develop AD and men who smoke have 6 times the risk. More research is needed, as there is still no bear answer to the cause of this disease. thither are 7 peaks of Alzheimers Disease.The first dress is when the patient is cognitively normal. This is when there are no complaints or recital of any memory problems. The second stage is when the patient is precise mild and cognitive deficit. In this stage, there is forgetfulness of new names or where they put things such as glasses or keys. The third stage is when the patient has a mild cognitive decline. This is when there is trouble remembering the names of objects and material they just read. The fourth stage is when the patient has a moderate cognitive decline.This is when the patient gets lost going to familiar places and having difficulty counting and recognizing familiar people. The fifth stage is when the patient has a moderately severe cognitive decline. This is when the patient has early dementia. It is when the patient needs assistance to survive. They forget their address, phone number and where they are. The sixth stage is when the patient has a severe cognitive decline. This is when the patient has middle dementia. In this stage, they forget relatives names but not their own. They have no idea of where they are or what the date is.They seem nervous and paranoid and usually lash out. Other times they are peaceful. They also lose bladder and bowel control. Finally, in the seventh stage, the patient has a very severe cognitive decline. It is the final stage of dementia. They later cannot feed themselves, and eventually lose the ability to walk and talk. The 10 Warnings signs generally associated with AD are memory loss, difficulty performing famil iar tasks, problems with language, disorientation with regard to time and place, poor or decreased judgment, problems with abstract thinking, misplacing things, hanges in mood or behavior, changes in personality and loss of initiative. A diagnosis of Alzheimers Disease with 100% accuracy requires an examination of the brain tissue. This is typically through with(p) with an autopsy after a person dies. An autopsy of a person with Alzheimers shows their brains literally tangled and deteriorated. Although a diagnosis of probable Alzheimers is very accurate without autopsy with a complete physical examination of the patient. The diagnosis of AD is through a process of elimination after all viable causes of the symptoms are ruled out.Early diagnosis of this horrible disease is very important, as it will give time to the patient to make plans for the care of themselves and their finances. There are no cures for AD. Only 5 prescription drugs to treat AD have been approved by the FDA. Unf ortunately, none of these drugs stops the disease itself, but it slows down the process for a limited time and helps control some of the behavioral symptoms. There is no way of preventing AD. There is some indication that antioxidants such as Vitamin E and some anti-inflammatory drugs such as ibuprofen may reduce the risk of starting it.It is believed that approximately 2-4 million Americans have AD. More than 70% of Alzheimers sufferers live in their own home and the average out of pocket cost is $12,500 a year. For Alzheimers patients in residential care centers or nursing homes, the average cost is $42,000-$70,000 per person per year depending upon where they live. The average cost of Alzheimers care from diagnosis until death is $174,000. AD is very costly. Most sponsor living facilities are self-financed. Unfortunately, most people cannot afford it. V. A. benefits maybe an option for veterans.Medicare pays for up to 150 days of nursing home care, but AD does not qualify becaus e there is no possibility of rehabilitation. Medicaid is a federal program administered by individual states that pay for long term care. Unfortunately, there are umpteen restrictions and depending upon the state and or the stage of AD, the sufferer is in dictates whether or not they qualify for such a benefit. That is why this is a health crisis facing our nation. The disposal must be willing to provide more money towards research, and until a cure is found the restrictions of Medicaid must be reorganized to aid those in need.

Easyinternetcafe Case Essay

Executive SummaryDue to poor financial performance, EasyInternetCafe has dogged divert from declamatory cafes to a licence model with smaller caf sizes. Its main goal is also to focus on its sum total competencies such as the impart management model. In order to do so, it leave behind be outsourcing its non-core competence activities which include logistics. Ingram small has been chosen as the logistics provider as they offer more than full service activities while remaining at a lower hail than its competitors. By including Ingram Micro in corporate decisions and meetings, EIC can keep Ingram Micro accountable and stay updated with issues as they arise (just as they would if they owned the logistics arm of the caller-out).Issues IdentificationEasyInternetCafe (EIC) was launched in 1999 under the umbrella of the EasyGroup. Their mission is to provide customers with internet gate at low costs and to capitalize on the tech boom. Despite the excellent support and recognition from the public, EIC is experiencing adversity of keeping their business profitable by and by the dot-com bubble burst. The first put in was opened in Europe with 330 PCs at a single location and this business plan of owning many large cafes that could house 250-500 PC terminals at apiece caf has not worked. They have decided to restructure their business by downsizing the cafes. They propose to do this by victimization the franchise business model. These franchised stores will be smaller and house 20-30 PC terminals and only requisite staff for basic maintenance. EIC believes that by being less mingled with the operations of the stores, they can focus on their core competence and outsource all non-core activities. Their core competence is their yield management model associated with the Easy brand.EICs goal was to open 10 stores per hebdomad over the next 2-3 years and in order to achieve this, a cost-efficient and flexible logistics system is what EIC necessitate to have in place so that their franchisee stores be provided with equipment and setup. Because logistics is one of the non-core activities, the present logistics system will be critically reviewed and the outsourcing options would be evaluated. Another issue easyInternetcafe is confront is there is no real strategic operating plan on how easyInternetcafe plans to supply and open each new franchises. This is an integral part of cost cutting to help with the losses that have been experienced by thecompany. As a result of not having a strategic plan in place, this is resulting in increased costs being incurred for the setup of new stores, increased logistics and transportation costs, and bottlenecks happening with logistics, as they can only open as many stores as they can ship to and set up. This results in a strain on scalability, efficiency and bottlenecks for successful growth.Root Cause and Environmental AnalysisEasyInternetcafe currently is act to re-vamp the internet cafs in hopes to in crease profits and investments. In 2003 it was determined in order to eliminate the need for future investments in new stores the strategy would change, and stores would now be appointed as franchisees, and if possible for existing legacy stores (i.e. company-owned) as well. However, kicking of the operations of franchises will require time and even though with this new strategy of opening smaller stores with only 20-30 PCs will still need months and resources to start. Each store opening is like a project with the finishing point being the opening of the store and some of these issues being logistical ones. From the predecessors plan, we can see the timetable for each activity. Since some activities overlap but we can approximate the total length of time as follows. Activity A +B + C + E + F + J + K = 7 + 28 + 28 + 2 + 2 + 2 + 2 +1 = 70 This means that the average duration it should take to open the caf is 70 days.The current plan in place is to have 10 stores open per week over the next 2-3 years, these new franchised cafs would be unmanned and no staff would be ask at any store aside from the regular maintenance. The cost of logistics is not calculated accurately as it is shown as approximately 1300 for opening new stores barely this did not include outbound transport to the franchise. 602 per store was included for easyInternetcafe trade union movement costs. After looking at calculations and the forecasting of opening 4 new stores per week over the next 3 years the annual logistics costs (excluding outbound transport costs) would total approximately 270,000 which included labour of 125,250 based of 208 store openings per year.Options and AlternativesIn order to help reduce costs four alternatives have been found. Two of the options are considered to be pure logistics service provides and two are categorized as integrated supply chain solution provides. UPS requireseasyInternetcafe to procure equipment and raiment with suppliers to deliver it to the UPS warehouse. once equipment arrives, UPS will consolidate orders, configure equipment, kit it together on pallets and arrange the transportation to the franchise store locations. Some pros and cons of UPS Global Logistics is, UPS will provide warehousing, however UPS will not maintain billing services, and the total cost of implementing the UPS device is 1110 of which 477 is easyInternetcafe labour costs.Similar services are offered by surmount to that of UPS, with the addition of supplier management services. Some of the pros are Excel would appoint two employ personnel, a contracts manager, and an administrator, they would also manage present stock, forecast store openings, manage purchase requirements, and co-ordinate and manage delivery as well as returns. Excel would also be the point of contact for franchisees and manage the whole accounts. The con of this service is implementation would cost 57,000 per year. Estimated costs per store would be 1,434 of which 957 was logi stics costs and 477 labor cost.Complete IT supply chain services are provided globally by Globalserve, including IT procurement. Some pros in regards to Globalserve are they make Value Added Resellers (VAR) for franchises in several countries. Also, ingathering is directly delivered to the different franchises. Some of the cons are cost Globalserve would charge a transaction fee of 3.25% and a local reseller mark-up of 5%, of the equipment purchase value for each transaction. Also included would be a one-off cost for service set up amounting to 10,000 and a 2,000 set up cost per country. Total cost per store would be 1,875+ labor costs of 381, totalling 2,256 per store the highest of all three alternatives thus far.The last option is Ingram Micro which is the largest B2B trade-only wholesale provider of technology products and services. The pros of this provider are they are a warehouse and transportation knack and they also provide computer configuration as well as a billing faci lity which would direct bill to each franchise. Two options to consider with this company are Option 1 which would total 560 which included supply, stock, configure kit together,and transport and necessitate payments for easyInternetcafe. Option 2 which would total 1,453 would include providing logistics, but not procurement.Recommendation and ImplementationFrom the four proposals, Ingram appears to be the most suitable for EasyInternetCafe. Of the other options, UPS does not indispensableness any risk by maintaining the billing system. Because of this, EIC will still need to provide these services even though it is not part of their core-competencies. Exel practically offers the same service as UPS (including billing services) but includes the hiring of a contracts manager and administrator, of which, contribute to a higher logistical cost than UPS. Globalserve will add Value Added Resllers for the franchise in several countries. They will deliver the products locally and collec t the costs of equipment and delivery charges from the franchisee directly.Although their labour cost is lower than UPS and Exel, their logistics cost is higher than the two. The last option, Ingram, provides a warehouse facility, directs billing to the franchise, has a transportation facility, and provides IT equipment. For all this, they only charge 560 GBP. If EIC buys their IT equipment separately, they will need to spend 1,357 GBP in comparison. That being said, choosing Ingram allows EIC to focus on their core competencies while using a financially beneficial logistics provider.Monitor and ControlIn order to monitor how well a job Ingram is doing, EasyInternetCafe will need to be provided with weekly updates on inventory levels for all things EIC uses. Having these reports will allow EIC to determine where they stand logistically and can integrate their sales and operations together to emend growth (e.g. number of franchisee openings). Further, even though the logistics porti on is being outsourced, it is very important to think of them as an extension of the body (business) and not separate. Including the logistics managers in Company meetings or huddles allows EIC to keep track of any issues that may arise.Site visits to the warehouses and operational areas will also help to maintain the relationship and show Ingram that EIC cares and values what they do. Once everything is running smoothly, meetings will be able to be moved to quarterly then semi-annually. It will be important to continue meetings so that if problems arise they will becaught in a timely manner, this will help with the success of the business as well as ensure the company remains profitable.

Geert Hofstede Organization Culture Essay

I. AnalysisEvery one of us already realizes and knows that we argon living in a global be on. engine room has brought everyone much make fullr together. This means that great deal of different cultures find themselves trifleing together and communicating more and more. This is exciting, but it butt end similarly be foil and fraught with uncertainty. How do you relate to someone of other culture? What do you say, or not say, to start a conversation right? atomic bite 18 thither ethnical taboos that you acquire to be aw be of? Building connections with community from around the world is just one dimension of cultural diversity. You will also need to factor it into motivating people, structuring projects, and developing strategy. Of course there argon so galore(postnominal) question on our head how tidy sum we understand cultural differences? Are we relegated to learning from our mistakes, or are there generalized guidelines to follow? Fortunately, psychologist Dr. Geer t Hofstede asked himself this question in the 1970s. What emerged after a decade of question and thousands of interviews is a model of cultural dimensions that has become an internationally recognized standard.Before we talk about the theory further further let us know more about Geert Hofstede deeper. Geert Hofstede, a widely known Dutch researcher of culture, has defined culture as the collective programming of the mind which distinguishes the members of one group or category of people from another. During 1978-83, he conducted detailed interviews with hundreds of IBM employees in 53 countries. Through standard statistical analysis of large data sets, he determined patterns of similarities and differences among the replies. From this data analysis, he actual five dimensions of culture. In the 1990s, Hofstede published pass ons of his research in publication Cultures and Organizations Software of the Mind. Initially he developed four dimensions in culture, but added a 5th dimen sion in 1991. More over Hofstedes cultural dimensions theory is a frame overwork for cross-cultural communication, developed by Geert. It describes the effects of a noble societys culture on the set of its members, and how these values relate to behaviour, using a structure derived from factoranalysis.The theory has been widely used in several palm as a paradigm for research, particularly in cross-cultural psychology, international management, and cross-cultural communication. The original theory proposed four dimensions along which cultural values could be analyzed individualism-collectivism uncertainty evasion tycoon distance (strength of social hierarchy) and masculinity-femininity (task orientation versus person-orientation). Independent research in Hong Kong led Hofstede to add a fifth dimension, long-term orientation, to cover aspects of values not discussed in the original paradigm. In the 2010 edition of Cultures and Organizations Software of the Mind Hofstede added a sixth dimension, indulgence versus self-restraint, as a result of co-author Michael Minkovs analysis of data from the World Values Survey.Before we jump further, let us see what is the identification of culture itself in ground of Hofstede termination, culture to be mental programming of the mind every person carries within him or herself patterns of thinking feeling and potential acting which were learned throughout their lifetime (Hofstede, 2005 p4). He identified 3 layers of mental programming that are individual, collective and universal. Based on these 3 layers he constructed his culture triangle (see discover 1). The Individual level (personality) is pore on the mental programming exclusive to each person. Hofstede suggests that this level is at least partly genic. The Collective Level (culture) is focused on the mental programming that is learned from others, that is specific to a group of people. The Universal level (human nature) is focused on all humans, and is also likely inherited instincts for survival et cetera.Figure 1 Hofstedes Culture TriangleWith access to people working for the same organization in over 40 countries of the world, Hofstede still cultural data and analyzed his findings. He initially identified four distinct cultural dimensions that served to distinguish one culture from another. Later he added a fifth dimension, and that is how the model stands today. He scored each country using a scale of roughly 0 to 100 for each dimension. The juicyer the score, the more that dimension is exhibited in society.The Five Dimensions of CultureArmed with a large database of cultural statistics, Hofstede analyzed theresults and engraft clear patterns of similarity and difference amid the responses along these five dimensions. Interestingly, his research was done on employees of IBM only, which allowed him to attribute the patterns to national differences in culture, largely eliminating the problem of differences in company culture. The five dimensions are1. Power/Distance (PD)This refers to the stratum of variety that exists and is accepted among people with and without power. Power distance is the extent to which the less powerful members of organizations and institutions (like the family) accept and convey that power is distributed unequally. Cultures that endorse low power distance expect and accept power relations that are more consultative or democratic. A high PD score indicates that society accepts an unequal distribution of power, and that people understand their place in the system. paltry PD means that power is shared and well dispersed. It also means that society members view themselves as equals. finish agree to Hofstedes model, in a high PD country such as Malaysia (104), you would probably send reports only to top management and hold back closed-door meetings where only select powerful channeliseers were in at lamance. PD Characteristics TipsHigh PD * Centralized companies. * Strong hierarc hies. * Large gaps in compensation, authority, and look upon. * Acknowledge a leaders power. * Be informed that you whitethorn need to go to the top for answers Low PD * Flatter organizations. * Supervisors and employees are considered almost as equals. * habituate teamwork. * Involve as many people as possible in decision making.2. Individualism (IDV)This refers to the strength of the ties people abide to others within the community. A high IDV score indicates loose connections. People have large extended families, which are used as a protection in exchange for unquestioning loyalty. In countries with a high IDV score there is a lack of interpersonal connection, and little sharing of responsibility beyond family and perhaps a few close friends. A society with a low IDV score would have strong group cohesion, and there would be a large amount of loyalty andrespect for members of the group. The group itself is also larger and people take more responsibility for each others well universe.Application Hofstedes analysis suggests that in the Central American countries of Panama and Guatemala where the IDV hemorrhoid are very low (11 and 6, respectively), a marketing campaign that emphasized benefits to the community or that tied into a popular political movement would likely be understood and well received.This talks about how much a society sticks with values, traditional male and effeminate roles. Masculine cultures values are competitiveness, assertiveness, materialism, ambition and power, whereas feminine cultures place more value on relationships and quality of life. In masculine cultures, the differences between gender roles are more dramatic and less fluid than in feminine cultures where men and women have the same values emphasizing modesty and caring. High MAS scores are found in countries where men are expected to be tough, to be the provider, and to be assertive. If women work outside the home, they tend to have separate professions from men. Low M AS scores do not reverse the gender roles. In a low MAS society, the roles are s hint blurred. You see women and men working together equally cross vogues many professions. Men are allowed to be sensitive, and women can work hard for professional success.Application Japan is highly masculine with a score of 95, whereas Sweden hasthe low measured value (5). According to Hofstedes analysis, if you were to open an office in Japan, you might have greater success if you appointed a male employee to lead the team and had a strong male contingent on the team. In Sweden, on the other hand, you would aim for a team that was balanced in monetary value of skill rather than gender.MAS Characteristics TipsHigh MAS * Men are masculine and women are feminine. * There is a well-defined distinction between mens work and womens work. * Be aware that people may expect male and female roles to be distinct. * Advise men to avoid discussing emotions or making emotionally based decisions or arguments. Low MAS * A woman can do anything a man can do. * Powerful and successful women are admired and respected. * rescind an old boys club mentality. * Ensure job design and practices are not discriminatory to gender * Treat men and women equally.4. Uncertainty/Avoidance Index (UAI)This relates to the degree of anxiety that society members feel when in uncertain or unknown situations. High UAI-scoring nations try to avoid ambiguous situations whenever possible. It reflects the extent to which members of a society drive to cope with anxiety by minimizing uncertainty. People in cultures with high uncertainty avoidance tend to be more emotional. In contrast, low uncertainty avoidance cultures accept and feel comfortable in unstructured situations or changeable environments and try to have as few rules as possible. People in these cultures tend to be more pragmatic, they are more tolerant of changeThey are governed by rules and order and they seek a collective truth. Low UAI scores indicat e that the society enjoys novel make upts and values differences. There are very few rules, and people are encouraged to discover their own truth.Application Hofstedes Cultural Dimensions imply that when discussing a project with people in Belgium, whose country scored a 94 on the UAI scale, you should investigate the various options and then present a limited number of choices, but have very detailed information available on your contingency and risk plans. (Note that there will be cultural differences between cutand Dutch speakers in Belgium.)5. Long Term Orientation (LTO)This is the fifth dimension that Hofstede added in the 1990s, after finding that Asian countries with a strong link to Confucian philosophy acted differently from Western cultures. In countries with a high LTO score, delivering on social obligations and avoiding loss of face are considered very important. This refers to how much society values long-standing as opposed to short-term traditions and values. It d escribes societies time horizon. Long-term oriented societies attach more importance to the future. They foster pragmatic oriented towards rewards, including persistence, saving and capacity for adaptation. In short term oriented societies, values promoted are related to the past and the present, including steadiness, respect for tradition, preservation of ones face, reciprocation and fulfilling social obligations.Application According to Hofstedes analysis, people in the United States and United Kingdom have low LTO scores. This suggests that you can pretty much expect anything in this culture in footing of creative expression and novel ideas. The model implies that people in the U.S. and U.K. dont value tradition as much as many others, and are therefore likely to be willing to help you realize the most innovative plans as long as they get toparticipate fully. (This may be surprising to people in the U.K., with its associations of tradition.) LTO Characteristics TipsHigh LTO * F amily is the basis of society. * Parents and men have more authority than young people and women. * Strong work ethical code and high value placed on education and training. * Show respect for traditions. * Do not display extravagance or act frivolously. * Reward perseverance, loyalty, and commitment. Low LTO * Promotion of equality. * High creativity, individualism. * Treat others as you would like to be treated. * Self-actualization is sought. * Expect to live by the same standards and rules you create. * Be respectful of others. * Do not swerve to introduce necessary changes.The latest one that has just been added by Geert itself is Indulgence versus restraint (IVR) The extent to which member in society tries to control their wants and impulses. Whereas indulgent societies have a tendency to allow relatively free gratification of basic and natural human desires related to enjoying life and having fun, restrained societies have a condemnation that such gratification needs to be curbed and regulated by strict norms.II. ImplicationAfter the publications of the theory I especially directly know the indicate that organization or family are different from each other, we used to believe that deep inside all people everywhere anytime are the same. In fact, as we are generally not aware of other countries cultures, we tend to minimize cultural differences. This leads to misunderstandings and misinterpretation between people from different countries. Instead of the convergence phenomena, cultural differences are still significant today and diversity tends to increase. The in order to be able to have respectful cross-cultural relations, we have to be aware of these cultural differences. So here I would like to analyze of those 5-dimension theory of Geert Hofstede and also the spirit of leadership in the application of my community, organization, and family. First, regardingto the power or hierarchy, I can see that the organization stock-still family I had now is g ot very high score of power or hierarchy. Asian country especially southwest East Asia country included Indonesia widely known as the east part of the world has very long hierarchy process in organization.It needs to follow so much unbiased rules and regulation that never existed in western country. Another thing in my organization or family is centralized consequence the leader is everything the leader in a group or family (parents, father especially) can do what they want. They take control of every single thing and execute all of things that they think it is right to be executed. The leader power here is also get tons of acknowledgements of power also compensation, authority, and respect in the way they behave in the community. And not many things you can really do over there unless you have top Harvard quality student of opinion or sight. Second, it is regarding to the individualism. This individualism model can be positive or negative.Its position is more in the between good and bad, depends on the condition that an individual face. wide known in Indonesia that it has relatively low score. Indonesia as part of the Eastern country world is very low on facing the condition of organism individual. It also here in my organization and family where the entire member included leader and sub ordinaries are not really independent in terms of individual peoples eye. They here one hundred percent have totality in suppress feelings and emotions to work in harmony in any event that tradition are the main habit of my community to be respected even it cost slow changes.This thing is also inter-related with showing respect for age and wisdom. Another good thing about having low individualism is the willing of my mates in emphasizing on building skills and becoming master or pro of a specific skill on something detail. They also have very high appreciation of intrinsic rewards. Lastly what I have been comprehend in the community I have been involved in that they really support the creation of harmony in the community even it needs to scarify the honesty.Third thing is masculinity. Once again as the historical and geographical background of most Indonesian majority is Islamic people which really encomium the superiority of men. Same also with the minority, Chinese people of Indonesian really put more eyes on men opposed to women. Men in Indonesiacan be said has higher status than the women. They are different from each other. Both men and women is really distinguish and well defined in work, job, attitude, and behavior in the neighborhood. Some people really praise this condition so they really have high expectation on putting men over women which men advised is really being a high terminology on discussing emotion or making emotionally based argument even decision. Fourth, regarding to the uncertainty method, what I face in my organization or family is really in between. I really mean that it is in the middle, not really high not even low. But somehow if it is calculated deeply I can conclude it is more on the low side with the comparison of 6040 for low uncertainty.I can say it is low because there is some informal business attitude in executing the activities in family even organization. They act not really formal like in army but it is more enjoyable and fun but still serious. Then another why I say it is informal that mostly the organization mates do not really impose rules or structure unnecessarily. Besides that also can be seen there is minimization in controlling emotional response by being calm and contemplating situations before speaking. Las thing is people do not really afraid of expressing curiosity when some differences or irrelevant concept found. Another supporting condition but not I found which also make the 40 percent disagreement are there are more concern with long term strategy than what is happening on a daily basis and also accepting of change and risk.Both thing are hardly founded in my organizati on, they prefer to be stick on what have drawn before. Fifth is regarding to the long-term orientation that has been just added by Geert. This condition is 100 percent high. Easily founded everywhere not only in my organization and family that family, family, and family is based on everything in the society. It should be on the top of priority compared to another element in the society. In the family itself parents especially has absolute power and authority compared another member which also another member without demanded give respect for tradition terms. Another thing that the terms of an individual displaying extravagance or acting frivolously is reaching zero percent in behavior action that has high reward perseverance, loyal, and total commitment.This condition exactly leads to strong work ethic and high valued placed on the training and education. Last method is just recently developed can be said not really playing important role but worth slightlyto be discussed which is in dulgence versus restraint. This is quite high in Indonesia that everyone needs to control desire and also impulses of what there flesh demand. In other word in organization, family, group, and also community that I have been involved in in Indonesia are being super strict to many traditional views of law and norm that exist in neighborhood which also the inheritance of the ancestor created and did. So being totally freedom as in the heaven is hardly found.III. ConclusionThe creation of this theory really become valuable for everyone as there is differences between culture in family and also organization from one and other. Thus people can prepare for it. Another thing of this creation model theory can provide us the chance of demonstrating management competencies such as personal motivation, time management, organization and communication. The knowledge we get also important to evaluate and compare community, organization, management, nation, continent, and an era. Furthermore it is hoped that the skill and ability gained from this paper can be added to rich our multi cultural point of view and be useful from high value consulting standpoint.

Communications Decency Act Essay

Different countries be in possession of different laws. Since different countries have different laws, internet service providers from different countries have different policies. Because of that, it will be hard to come up with a universal standard for the Internet. And enforcing that standard will be a different theme on its own. The laws concerning decency ar only as good as those who are willing to abide by them (Grossman internet). There have been a lot of attempts to censor the Internet. There has been an attempt to make censorship on the Internet a law, as a part of the telecommunications bill, Communications Decency Act, shortened as CDA.CDA would have do it a crime to post anything on the internet that, in context, depicts or describes, in terms patently offensive as measured by modern-day community standards, sexual or excretory activities or organs (Grossman internet). Also caught up in the internet-censorship-fervor are the software companies. Almost overnight, many companies sprang up providing parents and libraries programs that promised to strive out all the inappropriate materials on the Internet. Branched out from the reach programs are filter search railway locomotives.Basically, it is a same old search engine that puts its results through the filter engines. Another attempt to censor the Internet is made by companies that attempted to rate every website on the homepage. They are independent companies that determine each website and give it a rating. All of the attempts to censor the Internet had been ineffective. All of the past actions about Internet censorship have been, more or less, failures. The filter programs have failed to truly filter out the unwanted. It is like employ mesh wires to filter out basketballs.Not only do you filter out the basketballs, you as well filter out the tennis balls and golf balls. The filter programs filters by two ways searching for keywords or blocking a list of websites previously reviewed by som eone as inappropriate. When the filter program filter out websites by keyword, they also filter out a lot of appropriate and possibly useable information. For example, a website containing information about breast crabmeat would be blocked out because it contained the word breast. Same result would happen with a website containing a normal for chicken breast.When the filter program uses the pre-made list to block out, it is very accurate because someone has already reviewed the website, and would not confuse a website about breast cancer with a breast fetish website. However, thither are two downfalls to the method. First, there is just too many websites to review. There are literally billions of websites out there and millions of new ones being made everyday. If a staff of a thousand people reviewed day and night for a year, they still wouldnt have gotten closure to reviewing all the websites. Second, unlike books and magazines, Internet websites come and go on a snap of a fing er.It doesnt take long to create a homepage, uncomplete does relocating it. The second a new list of banned website is released, it is already obsolete. Since the so-called family-friendly search engines are based on the same inefficient filter programs, they are also inefficient. Only a very small fraction of the Internet contains inappropriate material, however, the inefficient family-friendly search engines filters out around 95% of the Internet ( faulty internet). in time when Dr. Suess was searched, most of the websites were blocked. 2630 of the 2638 websites found in a normal search engine was blocked (Faulty internet).It is a fact that pornography websites tend to cerebrate themselves all over the search engine to attract the most customers. But do they really link themselves to 99. 7% of a Dr. Suess search (Faulty internet)? Even after they wiped out 99. 7% of the search result, one of the eight that wasnt blocked was an inappropriate website (Faulty internet). It was a p arody of a Dr. Suess story using details from the murder of Nicole Brown Simpson (Faulty internet). The companies that tried to set up a rating system have provided to succeed either. The companies have yet created an universal standard for the ratings.

Assumption Paper

Rio Salazar Professor Kampa English composition 122 August 15, 2012 Assumption Paper Music narrative is the easiest way to appreciate the craft no matter genre, instrument, sound, or origin. It also gives one a chance to get an substantiateing of what life is like in a disparate country by the way they dance to their medication, or how they react when their music comes on. One affaire that should be learned in music history is the appreciation of music.The second thing that should be learned is how music influences people in all over the world no matter the language, whether it is an instrumental or acapella, all people will react different. The last thing that should be learned is the different time periods of all music to see how it has changed over the years. intelligibly you can understand that these are the main points of music history. Music appreciation is an important aspect because it allows one to gain knowledge about many genres of music. It teaches the origins of d ifferent types of music. It shows one how to lose ones temper their range of music.Music appreciation also allows one to find out the origins of the genres. In many ways music appreciation allows people to expand their taste in music. Music history will teach people how music influences people all over the world. It will help people understand how the music people listen to makes them feel in everyday life, and how it influences the way they dance to the music they hear. Lastly how the different regions influences the music and its style. All in all this is how it would teach the musics influences on people in their everyday lives.The different styles that have been developed over the years would be the next thing taught in music history. First off there would be so many different styles of music as the years go on because, things be to expand, and music expanded quickly. Also as the years went by music expanded and so did the use of different instruments. Lastly this is how music has changed due to youthful styles developing over the years, and the use and construction of new instruments. Music is the sauce of life and without it would be bland and very boring with nearly nothing for entertainment.

Iraq War Essay

The Iraq War has attracted parole insurance reporting from slightly the world. Various television stations in countries handle the US and the UK have give-and-take correspondents and news bureaus in the ara to cover war-related updates and happenings. However, there were concerns on how media frames and delivers their news. Most of these news reports argon accused of being biased, choosing to state only the negative aspects of the war. Two authors have written just about this occurrence. One of them points out that most of the stories that reaches the audience is negative, while the other one points out the flaws reporting only the good aspects of war.By critically analyzing these dickens articles, it is possible to gain useful information as to why the news coverage in Iraq are framed as such. The first article is The Real Iraq Story by Karl Zinsmeister. This talks about the bias towards negative news by the foreign news coverage (Zinsmeister, 2004). It cites certain ex amples of bad news coverage in Iraq. From the plight of detainees in an Iraki prison to the power shortages in Iraqi towns and cities, foreign news teams like CNN and BBC distinctly chose to report on the negative aspects of certain topics.According to Zinmeister, this type of media coverage clearly affects how people around the world see the Iraq war. By showing generally the negative aspects of the war, people execute to overlook its purpose. By showing the prison conditions of the detainees, the people are more drawn to the cruelties of war, instead of sentiment who these detainees were. On the other hand, Phillip Carters The ignominious side of Iraqs good news talks about the bias on the good news by recent Iraqi reports (Carter, 2007).These are more recent than the bias on negative news by foreign news correspondents, and these were reported by the Iraqi media. These reports are mostly about the declining Iraqi civilian death toll, increasing number of Iraqis joining US military to secure neighborhoods, and the capture of top insurgent leaders. Despite the majority of the good news, the author argues that way on these topics may mislead the people. They could develop a false sense of security, which would just worsen their situation. outlet back to Zinsmeister article, we can assume that there is a motive behind the mostly negative news coverage. As the war continues, more and more people are starting to oppose it, doubting the intentions of those who are pursuing it. Political leaders like US President George W. Bush attracted the opposition of the international confederation because of the US occupation of Iraq in relation to his war on terror. If we relate this to the negative news coverage in Iraq, then it is possible that this is one way of opposing those who pursue this war.News coverage like this clearly draws out the sympathy of the people, especially if they continue to see its negative side. On the other hand, the mostly unequivocal Ir aqi news coverage could mean the opposite. By reporting only the good news, the media are trying to build up a positive image for Iraq. By reporting every up(p) statistic and leaving out the negative ones, people can be lulled to believing that indeed, Iraq has improved greatly. However, with mostly the positive news being covered, it seems that the Iraqi media are overdoing it and would appear that theyre just covering up the authentic scenario (Kelly, 2007).Moreover, this faulty news coverage had the international community thinking can the Iraqi people rightfully do it? Will they be able to stand on their own after the war? References Carter, P. (2007). The dark side of Iraqs good news. Retrieved July 18, 2009, from http//www. slate. com/id/2177250/ Kelly, M. L. (2007). Good, Bad News in Iraq Intelligence Estimate. Retrieved July 18, 2009, from http//www. npr. org/templates/story/story. php? storyId=13920438 Zinsmeister, K. (2004). The Real Iraq Story. Retrieved July 18, 2009, from http//www. nationalreview. com/ colour/zinsmeister200408040849. asp

Manchester Products Essay

Manchester Home expanded household furniture departmentby adding market leader PLFD Addition of 990 million in PLFD revenues Addition of established sales force, dexterous envision teams PLFDs Signature Style line very popular with consumers Ability to combine PL design skills with MH engineering and manufacturing Manufacturing expertise and ergonomic designs Concerns How to tie-in PLs bold designs with MHs conservative style node confusion over new score establish5CS OF THE ACQUISITIONCompany Companies strengths and weaknesses complement all(prenominal)other5CS OF THE ACQUISITIONCustomers Target consumers ages 34-55 Income over $50K MH consumers are categorized as conservative civilization PLFD consumers are more fashion-conscious, trend setters Will need a way to reach both customer segments Results from target consumer surveys Low brand loyalty 60% would change brands High information search Style, design, quality, allayer most important qualities all covered by MH/ PL PL has high brand sentiency, almost double that of MH, will help to co-brand them to raise awareness for MH5CS OF THE ACQUISITIONCollaborators Manchester already has network of office distributionchannels, instantaneously they gain access to household distributionchannels through capital of Minnesota Logan. PL sales force has warm ties to leading distributions channels PL strength in upscale furniture stores, specialty stores, department stores Strong kindred with buyers Concern over brand going away, necessary to create a smooth brand conversion so consumers make the switch Push strategies important to build strong relationships with distribution network 90% of PL shipments include Purchase Allowances5CS OF THE ACQUISITIONCompetitors capital of Minnesota Logan was market leader Household Furniture attention$36.64 billion in 2004 positive % growth projectionsA mature industryLarge number of corporeal consolidationsLow-cost imports from Asia/Mexico moving into higher pric e levels Domestic companies ready to attack the vulnerability of the new brand and position We need strong advertising and marketing mix Many competitors have bon ton owned stores Crucial to leverage our distribution channels to gain market access5CS OF THE ACQUISITION context of use Office furniture sales growth tied to employmentgrowth and new business formation. break of dot.com bubble and recession havedecreased demand for office furniture Rise in telecommuting could increase demand for firm office Demand for home furniture is tied to new homeconstruction and home sales. Innovative and stylish products to bolsterdemandMOVING FORWARDANALYSIS OF in store(predicate) BRANDING OPTIONS Drop the Paul Logan conjure up right away Losing their current brand awareness impoverishment to educate customers Strong distribution channel relationships could be damaged Keep using the Paul Logan name for the entire deal three years Ad agency advises against this option, as they dont priva tion to allocate advertising dollars to a brand with a three year shelf life revolution mid-point Leverage the Paul Logan name to build strong brand awareness for Manchester Continue to use the PL name in subtext for 1.5 yrs. conduct consumer research to reevaluate after this time. Business recommendation to convert the name degree centigrade% to Manchester Home after 1.5 yrs.ANALYSIS OF succeeding(a) BRANDING OPTIONS Brand name transition First 6 months Manchester Home The New Home forPaul Logan Furniture Following year Manchester Home The Home for PaulLogan Furniture After 1.5 yrs. Conduct consumer research toreevaluate transition Business recommendation is to drop the Paul Logan name Want to meet the Manchester Home brand has achieved asufficient awareness before removing PLOUR FUTUREADVERTISING STRATEGIESStrong campaign is critical to the success of the new brand name $184 million allotted for 2005 Includes national and cooperative advertising for both PLFD and MH productsP ush vs. Pull MH to allocate more $ towards Push advertising Heavy Push & Pull the first 1.5 yrs. Marketing & Communications mix to form long-term company imagePromotional Programs Purchase allowances Recommend amending the planned 2005 marketing expenditures to allow for purchase allowances.Currently base on % of sales Due to brand transition, allocate a fixed amount to advertising to ensure the levels do not dropRECOMMENDATIONS Continue to use the Paul Logan name to leveragebrand awareness and channel partnerships Focus strongly on both Push and Pull strategiesthe first 1.5 yrs. to communicate the eruditeness Amend proposed 2005 advertising plan to incorporatemore Push strategies, specifically Purchase Allowancesthat contributed to the success of the PL distributionnetwork After 1.5 yrs., the business goal is to transitionbrand officially to Manchester HomeQUESTIONS?